Privacy Policy

Privacy Policy and Frontline International Website Information

We care about the privacy of your personal information. We use reasonable means to protect it and do not share your information with others for marketing purposes. The following is a description of how we collect, store, and use the personal information you provide us through this website. We encourage you to read this Privacy Policy before you submit any personal information on this website. For a complete description of our online privacy practices, please review the following details.

The privacy practices set forth in this Privacy Policy pertain only to the online collection of information through this website.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link. We are not responsible, and disclaim any liability for the independent practices or content of any third party website.

This Privacy Policy is intended to meet the laws and requirements of the United States, which may not necessarily be consistent with the laws and regulations of your home country. Any information that you provide to Frontline International will be treated in accordance with this Privacy Policy.

By using the Frontline International Website, you are accepting the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use this Website. We reserve the right to make changes to this Privacy Policy. Any changes will be posted in this Privacy Policy and material changes will generally apply only to activities and information collected on a going forward basis. We encourage you to review this Privacy Policy whenever you come back to this Website to make sure you are aware of any changes and how your information may be used. Your continued use of this Website signifies your acceptance of these changes.

If you visit or browse our Website, we do not ask you to provide any information. However, if you wish to participate in some of the features and services, we may ask you to provide certain personal and/or demographic information. Personal information (as used in this Privacy Policy) refers to any information about you or that can be used to personally identify you or contact you. This may include personally identifiable information such as your name, postal address, e-mail address, and phone number and non-personally identifiable information.

Personal information is only collected with your knowledge (i.e., if you voluntarily provide it to us through one of the many online forms available on a Frontline International website) and will usually take the form of registration or contact us forms:

  • A newsletter that is specific to an event, product, or website and that is not included under general website registration;
  • Sweepstakes, contests, or other promotions;
  • Surveys and polls;
  • Message boards and other interactive activities;
  • Requesting a quote on this Frontline International website;
  • Feedback, questions, or comments through one of our Contact or other forms; Information submitted in a business capacity (e.g., resumes, media requests, etc.);

The types and amount of information collected for the features listed above will vary depending on the website and activity. The requested personal information may include: first and last name, email address, home address (including city and state), and telephone number (work or home). For some activities, you may be asked to create a username and/or password and/or to provide additional, demographic information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain M3 products and/or other similar products, (iv) facts about your business, and/or, (v) other information relevant to the M3 product you’ve purchased.

We do not knowingly collect Personal Information on our Websites directly from children and will destroy such information if we become aware that a child has disclosed such information to us without proper parental consent.

Information we collect about you is used for the purpose for which the information was collected or as otherwise identified in this Privacy Policy. For example, if you sign up or register on a Frontline International website (“general website registration”), the information you provide is used to offer you the benefits and privileges that typically come along with registration. This may include access to and use of exclusive or personalized content or activities on the Frontline International website (e.g., oil usage data, filtration data, fresh oil use, etc.), participation in special events and promotions (contests, sweepstakes, coupons, etc.), and the ability to receive the communications or marketing material you select at the time of registration or that automatically come with your registration. Similarly, if you contact us via an online contact form, your information is used to respond to your inquiry or comment, and in some instances, post the answers to your question in anonymous form on the relevant website. Any credit card information you provide us is used to fulfill and process your online purchases.

When registering or providing information on our websites, you may also be given the option (through a check box or otherwise) to have your information used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, we may provide you the option to sign up for newsletters or alerts. If you choose to receive these additional services, Frontline International will use your information to provide them to you.

If you provide us your email address and/or mailing address (whether as part of our general website registration or for a specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter, communication, or literature requested. In addition, you may receive communications introducing you to other Frontline International brands or websites. These materials may come in the form of regular mail or email. We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you purchase a product online or when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our Privacy Policy, discontinued features or programs on our websites, changes to our online services or technical support policies, or other related changes). Collectively, these types of communications are referred to in this Privacy Policy as “Administrative Communications.”

To enter an online sweepstakes, contest, or other promotion (collectively, “Promotions”), you may be required to first register on a Frontline International website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture) may be posted to the website. For more information about Frontline International Promotions, please see the official rules or details posted with the specific Promotion.

We may provide interactive features that allow you to post or publish messages, stories or pictures on our websites. Although we strive to protect those who use and participate in these activities, we recommend you do not give out personal information or images about yourself in public areas such as on a message board or other online community-type feature. We cannot guarantee the security and privacy of, and are not responsible for, any information you post in these areas. Your use of these features is at your own risk.

Please note that if we choose to post a picture or message that you provide us through one of these features, we may post, along with the picture or message, certain non-personal information about you, such as your username, first name, first initial of your last name, and/or city and state of residence.

In some areas of our websites, you may be able to submit information about yourself or the company you represent in a business capacity. These areas may include a career section where you can submit a resume or job application online or a section or contact form to handle media requests. Although any personal information gathered in this context is used exclusively for its intended purpose (e.g., a resume will be used for the job application process only), such information is not otherwise subject to the terms of this Privacy Policy.

We may also combine your non personally identifiable (i.e. “aggregate”) information with other consumers’ information or other publicly available information to help us satisfy our legitimate business interests, such as performing trend analysis or market studies; identify consumer preferences or interests; set prices; perform billing functions; establish credit; or comply with government regulations. We may also share anonymized data, such as statistical or demographic information in aggregate form, with third parties for research or marketing purposes. However, this anonymized data will not contain your individually identifiable Personal Information.

If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalized features on our websites and may limit the services and special offers we can provide you. For example, if you decline to share your email address, you will not be able to receive any of our newsletters or otherwise register on our websites. If you choose not to provide your credit card number, you will not be able to purchase products.

We use cookies to improve the use and functionality of our websites. A cookie is a small text file that may be placed in your browser by websites you visit and the content partners for those sites. You can use the preferences in your browser to view, control and delete the cookies you have by, for example, emptying the cache in your browser. You may check the “Help” menu on your Internet browser for more information, or check with your browser provider.

Cookies help websites remember visitors when they return to the site. For example, a cookie can help a website remember that you’ve already registered, so you don’t have to sign in again each time you visit. Essentially, cookies are used to customize websites based on the content you view and the preferences you have indicated.

We may use cookies to (i) allow us to personalize information for certain segments of our customer base, (ii) allow us to associate individual customers with their information profiles, (iii) keep track of and administer your status, preferences, business information and other information provided by you, (iv) for security purposes, and (v) to understand visitor usage of our websites on an anonymous basis.

We allow third-party companies to collect certain information when you visit our website. We use this information to serve ads for our products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g. IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie or a third party web beacon to collect this information.

You may remove any cookies as described above or “opt out” of receiving advertisements or other cookies by using services such as those provided by the Digital Advertising Alliance or Network Advertising Initiative. You may find more information about their members and the “opt out” process by going to their websites at or

IP Addresses
We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Log Files
We (or a vendor on our behalf) may collect information in the form of logs – files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Site, and which pages they’ve viewed on our site and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.

Web Beacons
We may use web beacons (or clear GIFs) on our Websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign from Cequent (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

Google Analytics 
We use “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the website. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.
If you choose, you can opt out by turning off cookies in the preferences settings in your web browser, or by using Google’s opt out feature, located at

The information that you disclose on Frontline International websites is collected by Frontline International or by a vendor acting on its behalf; and is used in accordance with the practices set forth above. The following provides more specific information about how and to whom we may disclose your information.

Agents and Contractors
We may use outside companies, agents, or contractors (“vendors”) to provide support for the internal operations of our websites and to assist us with administering this Frontline International website or the various programs and promotions available on our other websites. In the course of doing so, these vendors may come into contact with your personal information. However, we only give them access to (or allow them to collect on our behalf) the information they need in order to perform the specific tasks they’ve been hired to do. They have also agreed to protect the confidentiality and security of this information.

Your California Privacy Rights
If you are a California resident, you may have the right to request and receive certain information about our disclosure of personal information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. However, our policy is not to share your personal information with third parties unless you first opt-in to such disclosure or are first given the opportunity to opt-out. This practice is disclosed in the preceding sections of this Privacy Policy. If you still wish to learn more about our compliance with this requirement, you may contact us using the contact information provided below.

Legal and Business Transfers
We may also disclose personally identifiable information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Frontline International, its customers, or the public.

In the event of a merger or acquisition of all or part of Frontline International by another company, or in the event that Frontline International were to sell or dispose of all or a part of the Frontline International business, the acquirer would have access to the information maintained by that Frontline International business, which could include personal information, subject to applicable law. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

If you have any questions or comments regarding this Privacy Policy or our information collection practices, please visit the Frontline International Contact Us page.