New frontlineii.com reflects company evolution, adds new features
Frontline International, manufacturer of equipment that makes cooking oil management easier for foodservice, has launched a brand new website. It features video, simplified navigation, and find-it-fast categories so visitors can quickly zero in on their areas of greatest interest (fresh oil, used oil, oil life monitoring, filtration, and data management).
Of particular interest to Frontline sales reps is the new search Wizard, which makes it easy to locate specific products and information by following prompts to enter equipment type, model, or document type. The Wizard is prominently displayed in the site’s header.
For the first time, Frontline’s site now includes a full section on sister company, OilCare®, the only fully customizable cooking oil solution for foodservice operations of every type. Where Frontline exclusively focuses on engineering and manufacturing cooking oil handling equipment, OilCare® is a complementary service that builds a suite of cooking oil-related services around this equipment, including fresh oil delivery and used cooking oil collections.
“The world of Frontline International has greatly expanded since our founding more than 20 years ago,” said John Palazzo, president and CEO. “We’ve periodically updated our web presence, and this latest version reflects all that we have become to our customers. It also leaves plenty of room to add new features and resources as we continue to evolve.”
In its history, Frontline International has been awarded more than 30 patents. Products include proprietary systems for fresh oil management, data-driven software to monitor and manage oil usage remotely, and high-tech oil management solutions that give operators greater control. Frontline has been awarded three Kitchen Innovations Awards, including two in consecutive years (2012 and 2013; the most recent award came in 2022).To explore the new Frontline International website, visit www.frontlineii.com.